Clean ingredients have always been our priority. Our formulations are not only filled with good products, they are also superstars for providing moisture and long lasting hold.


Up North Naturals was founded by Lisa Keizer, a Toronto-based entrepreneur passionate about natural hair. Lisa started in her kitchen, researching and experimenting to create chemical free hair care products to repair hair and scalp damage that occurred after years of using relaxers. Previously, Lisa spent 18 years raising funds for charitable and non-profit organizations. Up North Naturals continues her community work by providing gentle, natural and effective hair products people can trust.


Our hair care products are available at select Target locations in the U.S. Walmart Canada in store and online, as well as independent salon and beauty supply shops across North America, UK and the Caribbean. To bring Up North Naturals into your salon or beauty supply outlet, contact us

See our retail locations

See what people are saying about us!


Elisha Greene | NaturalFlow Salon Owner

My passion is helping others love who they were created to be. As a salon owner and hairstylist, I don't make people beautiful - I just enhance what they already have and focus on who they are as an individual. I love working with curls and coils in natural hair. I've worked in the industry for 7 years using the best techniques and practices to help curly hair thrive and promote growth. The Up North Naturals hair care line is a great way to achieve hydrated and defined curls with all natural ingredients!

Ella D. | Dartmouth, Nova Scotia

OMG, thank you to Up North Naturals for doing my hair at an event last week! I know it was a section demo, but wow – I now have a new wash-and-go game!

Monique A | Madison, Wisconsin

Do yourself a favor and incorporate this line in your routine. I have 3C hair and it has never looked so good! I am a customer for life.

Terry | Markham, Ontario

These are honestly the best products I have ever used. My sons keep stealing my Go-2 Hydrating Leave-in Hair Milk and FreshenUp Hair Mist! I was using another popular brand and it just made my hair super dry. But I don’t have that problem anymore. Thank you, Up North Naturals!

Nikki W. | Oshawa, Ontario

Up North Naturals not only nurtured my heat damaged hair back to life - creating healthy, hydrated and defined curls with bounce - it also helped me regain my confidence. I used to wish my hair could look like other natural curly girls. Never in my wildest dreams did I think I could rejuvenate my curls!

Diane Mary | Staten Island, New York

Thank you so much for this line! Up North Naturals is the best hair line for my wavy and curly type III curls. My favourite products are the Freshen Up Hair Mist, Twist & Curl Hair Butter, TLC Replenishing Conditioner, 8-Oil Blend and Go-2 Hydrating Leave-in Hair Milk. Wait…I also really like the Styling Lotion too. See, I really do love this line!

Faith and Curls Salon | Lake Mary, Florida

We stock up on Up North Naturals in our salon and use it on all of our beauties with Afro-textured hair. We love it!

Mbaka O. | Florida

Up North Naturals has the BEST natural hair products I have ever tried. I’m a customer for life! My 4BC hair type loves it and has never looked and felt better.

Linda | Ajax, ON

My order arrived just in time for my wash day and I am in love. I noticed the slip my curls have right away after using the Clean Curls Hair Cleanser and TLC Replenishing Conditioner. Thank you for creating this line!