Our Story
Since 2015, Up North Naturals has grown from a small, kitchen-born passion project into a celebrated Canadian hair care brand – all because we believe no curl problem is too tough to fix.
It started with one woman's journey: battling scalp irritation and damaged natural hair. In search of gentle, effective alternatives, she began carefully blending plant-based ingredients that would cleanse, hydrate, and revive curls — without harmful chemicals.
Today, UNN’s proudly clean formulations work harmoniously across all textures — curly, coily, and kinky — to solve a range of challenges: from dryness and frizz to scalp concerns and style definition . We’ve made it our mission to deliver real results: clarify without stripping, nourish without greasing, define without crunch, and most importantly, restore confidence in every curl.
Whether it's healing a flaky scalp, restoring moisture, or providing long-lasting style, UNN is here to support every individual’s Hair journey. For a decade and beyond, we’ve been the clean, inclusive brand that stands behind your curls—because every curl deserves care that understands its unique needs.
WHERE TO FIND US IN STORES
Our hair care products are available at select Target locations in the U.S. Walmart Canada in store and online, as well as independent salon and beauty supply shops across North America, UK and the Caribbean. To bring Up North Naturals into your salon or beauty supply outlet, contact us.
Elisha Greene | NaturalFlow Salon Owner
My passion is helping others love who they were created to be. As a salon owner and hairstylist, I don't make people beautiful - I just enhance what they already have and focus on who they are as an individual. I love working with curls and coils in natural hair. I've worked in the industry for 7 years using the best techniques and practices to help curly hair thrive and promote growth. The Up North Naturals hair care line is a great way to achieve hydrated and defined curls with all natural ingredients!
Ella D. | Dartmouth, Nova Scotia
OMG, thank you to Up North Naturals for doing my hair at an event last week! I know it was a section demo, but wow – I now have a new wash-and-go game!
Monique A | Madison, Wisconsin
Do yourself a favor and incorporate this line in your routine. I have 3C hair and it has never looked so good! I am a customer for life.
Terry | Markham, Ontario
These are honestly the best products I have ever used. My sons keep stealing my Go-2 Hydrating Leave-in Hair Milk and FreshenUp Hair Mist! I was using another popular brand and it just made my hair super dry. But I don’t have that problem anymore. Thank you, Up North Naturals!
Nikki W. | Oshawa, Ontario
Up North Naturals not only nurtured my heat damaged hair back to life - creating healthy, hydrated and defined curls with bounce - it also helped me regain my confidence. I used to wish my hair could look like other natural curly girls. Never in my wildest dreams did I think I could rejuvenate my curls!
Diane Mary | Staten Island, New York
Thank you so much for this line! Up North Naturals is the best hair line for my wavy and curly type III curls. My favourite products are the Freshen Up Hair Mist, Twist & Curl Hair Butter, TLC Replenishing Conditioner, 8-Oil Blend and Go-2 Hydrating Leave-in Hair Milk. Wait…I also really like the Styling Lotion too. See, I really do love this line!
Faith and Curls Salon | Lake Mary, Florida
We stock up on Up North Naturals in our salon and use it on all of our beauties with Afro-textured hair. We love it!
Mbaka O. | Florida
Up North Naturals has the BEST natural hair products I have ever tried. I’m a customer for life! My 4BC hair type loves it and has never looked and felt better.
Linda | Ajax, ON
My order arrived just in time for my wash day and I am in love. I noticed the slip my curls have right away after using the Clean Curls Hair Cleanser and TLC Replenishing Conditioner. Thank you for creating this line!